SOLSTICE BRANDING AND PACKAGING
To develop a brief for a major graphic design project based on real information with specific applications.
OBJECTIVE
OUTCOME
I started this project by creating the branding. The name “Solstice” was chosen to indicate that everyone can drink tea at any point in the day. The logo was inspired by a solstice diagram, in which the sun casts its light on a specific part of the earth during the seasons. The two symbols in the logo show the universal symbol for the sun and the earth tilted on it’s axis.
Each package incorporates mythical creatures and conceptual names as a motif to depict a whimsical and imaginative mood. I also used a consistent colour scheme for each creature to preserve the continuity and harmony of the product line. Matching packaging also encourages clients to start or continue their tea collection.
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PROGRAM USED
Adobe Illustrator