Our goal for this campaign was to encourage people to sign up to be part of the organ donation registry, as well as inform them about organ donation. As the topic of organ donation can be both sensitive and controversial, we decided to do a more playful approach. By using organs rendered as cartoon characters, we were able to attract a younger audience. All of these organs are put into relatable team building situations and face problems when one member is not present or doesn't work. We also included captions that are both funny, clever and straightforward for the need for donors.